Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary
Material type:
TextLanguage: English Publisher: New York : Londres : W.W. Norton & Company, 2016Edition: 1a edDescription: xiii, 336 p. ; 25 cmISBN: - 9780393249132
- HF5415.1265 P37 2016
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Libros
|
Mediateca | Bibliográfica | HF5415.1265 P37 2016 (Browse shelf(Opens below)) | Available | 10851 |
Browsing Mediateca shelves, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
|
|
|
|
|
No cover image available |
|
||
| HF5415.1265 A25 2010 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / | HF5415.1265 B72 2001 Ej. 1 Branding @ the digital age / | HF5415.1265 H47 2017 Marketing digital : mobile marketing, SEO y analítica web / | HF5415.1265 P37 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 P57 2014 A social strategy : how we profit from social media / | HF5415.1265 R93 2009 Ej. 1 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF5415.127 A54 2008 Ej. 1 The long tail : why the future of business is selling less of more / |
Incluye bibliografía e índice.
Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution.
There are no comments on this title.