Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary
Material type: TextLanguage: English Publisher: New York : Londres : W.W. Norton & Company, 2016Edition: 1a edDescription: xiii, 336 p. ; 25 cmISBN:- 9780393249132
- HF5415.1265 P37 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Libros | Mediateca | Bibliográfica | HF5415.1265 P37 2016 (Browse shelf(Opens below)) | Available | 10851 |
Incluye bibliografía e índice.
Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution.
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