Consumer behaviour / Jim Blythe
Material type:
TextLanguage: English Publisher: Londres : Sage, 2013Edition: 2a edDescription: 460 p. : il., fotografias ; 27 cmISBN: - 9781446266458
- HF5415.32 B59 2013
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Mediateca | Bibliográfica | HF5415.32 B59 2013 (Browse shelf(Opens below)) | Available | 10452 |
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| HF5415.3 H64 2011 La esencia de la estrategia de marketing : la estrategia a partir del consumidor / | HF5415.3 P4718 2005 Ej. 1 Consumer behavior and marketing strategy / | HF5415.3 P4718 2006 Ej. 1 Comportamiento del consumidor y estrategia de marketing / | HF5415.32 B59 2013 Consumer behaviour / | HF5415.32 D57 2014 Diseño centrado en el usuario : métodos e interacciones / | HF5415.32 E28 2013 Consumer behaviour : applications in marketing / | HF5415.32 F73 2002 Ej. 1 Comportamiento ecológico de los consumidores / |
Incluye bibliografía e índice
Introduction to Consumer Behaviour -- The Importance of Understanding Consumer Behaviour -- Psychological Issues in Consumer Behaviour -- Drive, Motivation and Hedonism -- Goals, Risk and Uncertainty -- Personality and Self-Concept -- Perception -- Learning -- Attitude Formation and Change -- Sociological Issues in Consumer Behaviour -- The Environment, Class and Culture -- Reference Groups -- The Family -- Decisions and their Aftermath -- New and Repeat Buying Behaviour -- Innovation -- Post-purchase Behaviour -- Services Markets -- Organisational Buying Behaviour -- Consumer Behaviour and the Marketing Mix.
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