Consumer behaviour / Jim Blythe
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781446266458
- HF5415.32 B59 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.32 B59 2013 (Browse shelf(Opens below)) | Available | 10452 |
Incluye bibliografía e índice
Introduction to Consumer Behaviour -- The Importance of Understanding Consumer Behaviour -- Psychological Issues in Consumer Behaviour -- Drive, Motivation and Hedonism -- Goals, Risk and Uncertainty -- Personality and Self-Concept -- Perception -- Learning -- Attitude Formation and Change -- Sociological Issues in Consumer Behaviour -- The Environment, Class and Culture -- Reference Groups -- The Family -- Decisions and their Aftermath -- New and Repeat Buying Behaviour -- Innovation -- Post-purchase Behaviour -- Services Markets -- Organisational Buying Behaviour -- Consumer Behaviour and the Marketing Mix.
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