Consumer behaviour : applications in marketing / Robert East, Malcom Wright and Marc Vanhuele
Material type:
TextLanguage: English Publisher: Londres : Sage publications, 2013Edition: 2a edDescription: 337 p. : il., fotografías ; 23 cmISBN: - 9781446211236
- HF5415.32 E28 2013
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Mediateca | Bibliográfica | HF5415.32 E28 2013 (Browse shelf(Opens below)) | Available | 10453 |
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| HF5415.3 P4718 2006 Ej. 1 Comportamiento del consumidor y estrategia de marketing / | HF5415.32 B59 2013 Consumer behaviour / | HF5415.32 D57 2014 Diseño centrado en el usuario : métodos e interacciones / | HF5415.32 E28 2013 Consumer behaviour : applications in marketing / | HF5415.32 F73 2002 Ej. 1 Comportamiento ecológico de los consumidores / | HF5415.32 H25 2015 Handbook of culture and consumer behavior / | HF5415.32 H69 2007 Ej. 1 Consumer behavior / |
Incluye bibliografía e índice.
Ideas and explanations in consumer research -- Consumption patterns -- Customer loyalty -- Brand knowledge, brand equity and brand extension -- Stationary markets -- Market dynamics -- Explaining decision-making -- Predicting and explaining behaviour -- Information processing and decision-making -- Consumer satisfaction and quality -- Market response -- Consumer response to price and sales promotions -- The retail context -- Word-of-mouth influence -- The response to advertising.
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