Consumer behaviour : applications in marketing / Robert East, Malcom Wright and Marc Vanhuele
Material type: TextLanguage: English Publisher: Londres : Sage publications, 2013Edition: 2a edDescription: 337 p. : il., fotografías ; 23 cmISBN:- 9781446211236
- HF5415.32 E28 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Libros | Mediateca | Bibliográfica | HF5415.32 E28 2013 (Browse shelf(Opens below)) | Available | 10453 |
Incluye bibliografía e índice.
Ideas and explanations in consumer research -- Consumption patterns -- Customer loyalty -- Brand knowledge, brand equity and brand extension -- Stationary markets -- Market dynamics -- Explaining decision-making -- Predicting and explaining behaviour -- Information processing and decision-making -- Consumer satisfaction and quality -- Market response -- Consumer response to price and sales promotions -- The retail context -- Word-of-mouth influence -- The response to advertising.
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