Brand bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.

By:

Millman, Debbie [autor]

Contributor(s):

Material type: Text

TextLanguage: English Language: English Publisher: Beverly, Mass. : Rockport Publishers, 2012Description: 312 p. : il. (algunas col.) ; 24 cmISBN:

159253726X

Other title:

Complete guide to building, designing, and sustaining brands

Subject(s):

LOC classification:

HF5415.1255 M55 2012

Summary: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Libros	Mediateca	Bibliográfica	HF5415.1255 M55 2012 Ej.1 (Browse shelf(Opens below))	Available		7874

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Previous	HF5415.1255 L44 2015 The strategy of global branding and brand equity /	HF5415.1255 L47 2013 Building better brands : a comprehensive guide to brand strategy and identity development /	HF5415.1255 L47 2013 Building better brands : a comprehensive guide to brand strategy and identity development /	HF5415.1255 M55 2012 Ej.1 Brand bible : the complete guide to building, designing, and sustaining brands /	HF5415.1255 O83 2012 Genoma de marca /	HF5415.1255 S24 2015 Brands : interdisciplinary perspectives /	HF5415.1255 Y86 2015 Yum Yum : creative food & drink branding design /	Next

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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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