Brand bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
Material type: TextLanguage: English Language: English Publisher: Beverly, Mass. : Rockport Publishers, 2012Description: 312 p. : il. (algunas col.) ; 24 cmISBN:- 159253726X
- Complete guide to building, designing, and sustaining brands
- HF5415.1255 M55 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Libros | Mediateca | Bibliográfica | HF5415.1255 M55 2012 Ej.1 (Browse shelf(Opens below)) | Available | 7874 |
Incluye referencias bibliográficas e índice.
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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