Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Language: Spanish Publisher: Boston : McGraw-Hill, 2005Edition: 7a edDescription: 578 p. : il. byn ; 26 cmSubject(s): LOC classification: - HF5415.3 P4718 2005
Partial contents:
Contenido: A perspective on consumer behavior -- Affect and cognition and Marketing Stategy -- Behavior and Marketing Strategy -- The Environment and Marketing Strategy -- Consumer Analysis and Marketing Strategy.
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Mediateca | Bibliográfica | HF5415.3 P4718 2005 Ej. 1 (Browse shelf(Opens below)) | Available | 4427 |
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| HF5415.3 A34 1988 Ej. 1 El consumo artístico y sus efectos / | HF5415.3 A828 2004 Ej. 1 Consumer behavior : a strategic approach / | HF5415.3 H64 2011 La esencia de la estrategia de marketing : la estrategia a partir del consumidor / | HF5415.3 P4718 2005 Ej. 1 Consumer behavior and marketing strategy / | HF5415.3 P4718 2006 Ej. 1 Comportamiento del consumidor y estrategia de marketing / | HF5415.32 B59 2013 Consumer behaviour / | HF5415.32 D57 2014 Diseño centrado en el usuario : métodos e interacciones / |
Contenido: A perspective on consumer behavior -- Affect and cognition and Marketing Stategy -- Behavior and Marketing Strategy -- The Environment and Marketing Strategy -- Consumer Analysis and Marketing Strategy.
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