Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextLanguage: English Language: Spanish Publisher: Boston : McGraw-Hill, 2005Edition: 7a edDescription: 578 p. : il. byn ; 26 cmSubject(s): LOC classification:- HF5415.3 P4718 2005
Partial contents:
Contenido: A perspective on consumer behavior -- Affect and cognition and Marketing Stategy -- Behavior and Marketing Strategy -- The Environment and Marketing Strategy -- Consumer Analysis and Marketing Strategy.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libros | Mediateca | Bibliográfica | HF5415.3 P4718 2005 Ej. 1 (Browse shelf(Opens below)) | Available | 4427 |
Contenido: A perspective on consumer behavior -- Affect and cognition and Marketing Stategy -- Behavior and Marketing Strategy -- The Environment and Marketing Strategy -- Consumer Analysis and Marketing Strategy.
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