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Consumer behavior : a strategic approach / Henry Assael.
Material type:
TextLanguage: Spanish Publisher: Boston : Houghton Mifflin, 2004Description: xxiii, 631 p. : il. ; 27 cmISBN: - 0-618-22215-4
- HF5415.3 A828 2004
Partial contents:
Contenido: Introduction to consumer behavior -- Consumer decision making -- The individual consumer -- Group and cultural influences -- Marketing action.
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Mediateca | Bibliográfica | HF5415.3 A828 2004 Ej. 1 (Browse shelf(Opens below)) | Available | 3138 |
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| HF5415.2 R58 2018 La X de México : narrativa país para la nueva mexicanidad / | HF5415.2 Z5518 1998 Ej. 1 Investigacion de mercados / | HF5415.3 A34 1988 Ej. 1 El consumo artístico y sus efectos / | HF5415.3 A828 2004 Ej. 1 Consumer behavior : a strategic approach / | HF5415.3 H64 2011 La esencia de la estrategia de marketing : la estrategia a partir del consumidor / | HF5415.3 P4718 2005 Ej. 1 Consumer behavior and marketing strategy / | HF5415.3 P4718 2006 Ej. 1 Comportamiento del consumidor y estrategia de marketing / |
Contenido: Introduction to consumer behavior -- Consumer decision making -- The individual consumer -- Group and cultural influences -- Marketing action.
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