Consumer behavior : a strategic approach / Henry Assael.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0-618-22215-4
- HF5415.3 A828 2004
Partial contents:
Contenido: Introduction to consumer behavior -- Consumer decision making -- The individual consumer -- Group and cultural influences -- Marketing action.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.3 A828 2004 Ej. 1 (Browse shelf(Opens below)) | Available | 3138 |
Contenido: Introduction to consumer behavior -- Consumer decision making -- The individual consumer -- Group and cultural influences -- Marketing action.
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