Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry and Kjell Gronhaug
Material type: TextLanguage: English Language: Spanish Publisher: London : Sage, 2001Description: xii, 239 páginas : ilustraciones ; 24 cmContent type:- texto
- sin mediación
- volumen
- 0761963669
- HF5415.2 Q328 2001
Partial contents:
Social science research and marketing -- Qualitative research methodologies -- Applications and outcomes of qualitative research.
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Libros | Mediateca | Bibliográfica | HF5415.2 Q328 2001 (Browse shelf(Opens below)) | Available | 12187 | |||
Libros | Mediateca | Bibliográfica | HF5415.2 Q328 2001 Ej.2 VITRINA (Browse shelf(Opens below)) | Ej.2 | Available | VITRINA | 12186 | |
Libros | Mediateca Reference | Bibliográfica | HF5415.2 Q328 2001 (Browse shelf(Opens below)) | Ej. 1 | Available | Vitrina piso 4 | 3104 |
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HF5415.2 M3164 2006 Ej. 2 Ethnography for marketers : a guide to consumer immersion / | HF5415.2 M331 2005 Ej. 2 Investigación de mercados / | HF5415.2 M37 2015 Técnicas de investigación de mercados / | HF5415.2 Q328 2001 Qualitative marketing research / | HF5415.2 Z5518 1998 Ej. 2 Investigacion de mercados / | HF5415.3 A34 1988 Ej. 2 El consumo artístico y sus efectos / | HF5415.3 H64 2011 La esencia de la estrategia de marketing : la estrategia a partir del consumidor / |
Social science research and marketing -- Qualitative research methodologies -- Applications and outcomes of qualitative research.
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