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Qualitative marketing research / David Carson, Audrey Gilmore, Chad Perry and Kjell Gronhaug

By: Contributor(s): Material type: TextTextLanguage: English Language: Spanish Publisher: London : Sage, 2001Description: xii, 239 páginas : ilustraciones ; 24 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 0761963669
Subject(s): LOC classification:
  • HF5415.2 Q328 2001
Partial contents:
Social science research and marketing -- Qualitative research methodologies -- Applications and outcomes of qualitative research.
List(s) this item appears in: Coleccion reservada
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Libros Libros Mediateca Bibliográfica HF5415.2 Q328 2001 (Browse shelf(Opens below)) Available 12187
Libros Libros Mediateca Bibliográfica HF5415.2 Q328 2001 (Browse shelf(Opens below)) Available 12186
Libros Libros Mediateca Reference Bibliográfica HF5415.2 Q328 2001 (Browse shelf(Opens below)) Ej. 1 Available Vitrina piso 4 3104

Social science research and marketing -- Qualitative research methodologies -- Applications and outcomes of qualitative research.

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