Consumer behaviour / Zubin Sethna, Jim Blythe

By:

Sethna, Zubin [autor]

Contributor(s):

Blythe, Jim [autor]

Material type: Text

TextLanguage: English Publisher: Thousand Oaks, California : SAGE, 2019Edition: Cuarta ediciónDescription: xxiii, 549 páginas : ilustraciones, gráficas ; 25 cmContent type:

texto, imagen fija

Media type:

sin mediación

Carrier type:

volumen

ISBN:

9781526450012

Subject(s):

Comportamiento del consumidor

LOC classification:

HF5415.32 S48 2019

Contents:

Part one : Consumer behaviour in context : Chapter 1 : Understanding consumer behavior ; Chapter 2 : Decisions, behaviours and interactions ; Chapter 3 : Innovation and digital technologies ; Chapter 4 : Consumption in B2C vs. B2B ; Chapter 5 : Consumer journeys through the gardens of technology -- Part two : Consumers as individuals (The psychological issues) : Chapter 6 : Drive, motivation and hedonism ; Chapter 7 : The self and personality ; Chapter 8 : Perception ; Chapter 9 : Learning and knowledge ; Chapter 10 : Attitude formation and change -- Part three : Consumers as social actors (The sociological issues) : Chapter 11 : Reference groups ; Chapter 12 : Age, gender and familial roles ; Chapter 13 : Culture and social mobility ; Chapter 14 : Ethical consumption ; Chapter 15 : Sustainable consumption.

Summary: "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice." -- tomado de la página del proveedor

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libros	Mediateca	Bibliográfica	HF5415.32 S48 2019 Ej. 1 (Browse shelf(Opens below))	Ej. 1	Available		15816

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Previous	HF5415.2 P949 2021 Ej. 1 Investigación de mercados /	HF5415.2 Q328 2001 Ej.2 VITRINA Qualitative marketing research /	HF5415.32 A56 2010 Ej.1 VITRINA Comportamiento del consumidor : decisiones y estrategia de marketing /	HF5415.32 S48 2019 Ej. 1 Consumer behaviour /	HF5415.32 S7395 2023 Ej. 1 Essentials of consumer behavior : an applied approach /	HF5415.5 T65 2013 Ej.1 Service design : for insight to implementation /	HF5438.4 C426 2014 Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling /	Next

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"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice." -- tomado de la página del proveedor

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