Consumer behaviour / Zubin Sethna, Jim Blythe
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- texto, imagen fija
- sin mediación
- volumen
- 9781526450012
- HF5415.32 S48 2019
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.32 S48 2019 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 15816 |
Incluye bibliografía e índice.
Part one : Consumer behaviour in context : Chapter 1 : Understanding consumer behavior ; Chapter 2 : Decisions, behaviours and interactions ; Chapter 3 : Innovation and digital technologies ; Chapter 4 : Consumption in B2C vs. B2B ; Chapter 5 : Consumer journeys through the gardens of technology -- Part two : Consumers as individuals (The psychological issues) : Chapter 6 : Drive, motivation and hedonism ; Chapter 7 : The self and personality ; Chapter 8 : Perception ; Chapter 9 : Learning and knowledge ; Chapter 10 : Attitude formation and change -- Part three : Consumers as social actors (The sociological issues) : Chapter 11 : Reference groups ; Chapter 12 : Age, gender and familial roles ; Chapter 13 : Culture and social mobility ; Chapter 14 : Ethical consumption ; Chapter 15 : Sustainable consumption.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice." -- tomado de la página del proveedor
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