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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Material type:
TextLanguage: English Publisher: New York : Harper Collins, 2014Edition: 3rd editionDescription: 273 páginas : ilustraciones ; 21 cmContent type: - texto
- sin mediación
- volumen
- 9780062292988 (pbk)
- HF5439.T42 M66 2014
Contents:
Part I. Discoverig the chasm -- 1. High-Tech marketing illusion -- 2. High-Tech marketing enlightenment -- Part II: Crossing the chasm -- 3. The D-day analogy -- 4. Target the point of attack -- Assemble the invasion force -- 6. Define the battle -- 7. Launch the invasion.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5439.T42 M66 2014 (Browse shelf(Opens below)) | Available | 13468 |
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| HF5429C79 2004 Ej. 1 Fashion retail / | HF5438.4 C4818 2004 Ej. 1 Administración de ventas / | HF5438.5 C46 2007 Ej. 1 Promocion de ventas : herramienta básica del marketing integral / | HF5439.T42 M66 2014 Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5470 T75 2006 Ej. 1 Gestion de eventos feriales : diseño y organización / | HF5476 S56 1990 Auctions : the social construction of value / | HF5477.G74 S67 1998 Sotheby's : bidding for class / |
Incluye índice.
Part I. Discoverig the chasm -- 1. High-Tech marketing illusion -- 2. High-Tech marketing enlightenment -- Part II: Crossing the chasm -- 3. The D-day analogy -- 4. Target the point of attack -- Assemble the invasion force -- 6. Define the battle -- 7. Launch the invasion.
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