Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Material type: TextLanguage: English Publisher: New York : Harper Collins, 2014Edition: 3rd editionDescription: 273 páginas : ilustraciones ; 21 cmContent type:- texto
- sin mediación
- volumen
- 9780062292988 (pbk)
- HF5439.T42 M66 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libros | Mediateca | Bibliográfica | HF5439.T42 M66 2014 (Browse shelf(Opens below)) | Available | 13468 |
Incluye índice.
Part I. Discoverig the chasm -- 1. High-Tech marketing illusion -- 2. High-Tech marketing enlightenment -- Part II: Crossing the chasm -- 3. The D-day analogy -- 4. Target the point of attack -- Assemble the invasion force -- 6. Define the battle -- 7. Launch the invasion.
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