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Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : Wiley, [2013]Description: xvi, 272 páginas : illustraciones (a color) ; 21 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9781118692288
Subject(s): LOC classification:
  • HD62.5 A935 2013
Contents:
STEP 1 Market Segmentation -- STEP 2 Select a Beachhead Market -- STEP 3 Build an End User Profile -- STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market -- STEP 5 Profile the Persona for the Beachhead Market -- STEP 6 Full Life Cycle Use Case -- STEP 7 High-Level Product Specification -- STEP 8 Quantify the Value Proposition -- STEP 9 Identify Your Next 10 Customers -- STEP 10 Define Your Core -- STEP 11 Chart Your Competitive Position -- STEP 12 Determine the Customers Decision-Making Unit (DMU).
STEP 13 Map the Process to Acquire a Paying Customer -- STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets -- STEP 15 Design a Business Model -- STEP 16 Set Your Pricing Framework -- STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer -- STEP 18 Map the Sales Process to Acquire a Customer -- STEP 19 Calculate the Cost of Customer Acquisition (COCA) -- STEP 20 Identify Key Assumptions -- STEP 21 Test Key Assumptions -- STEP 22 Define the Minimum Viable Business Product (MVBP) -- STEP 23 Show That The Dogs Will Eat the Dog Food -- STEP 24 Develop a Product Plan.
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Incluye índice.

STEP 1 Market Segmentation -- STEP 2 Select a Beachhead Market -- STEP 3 Build an End User Profile -- STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market -- STEP 5 Profile the Persona for the Beachhead Market -- STEP 6 Full Life Cycle Use Case -- STEP 7 High-Level Product Specification -- STEP 8 Quantify the Value Proposition -- STEP 9 Identify Your Next 10 Customers -- STEP 10 Define Your Core -- STEP 11 Chart Your Competitive Position -- STEP 12 Determine the Customers Decision-Making Unit (DMU).

STEP 13 Map the Process to Acquire a Paying Customer -- STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets -- STEP 15 Design a Business Model -- STEP 16 Set Your Pricing Framework -- STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer -- STEP 18 Map the Sales Process to Acquire a Customer -- STEP 19 Calculate the Cost of Customer Acquisition (COCA) -- STEP 20 Identify Key Assumptions -- STEP 21 Test Key Assumptions -- STEP 22 Define the Minimum Viable Business Product (MVBP) -- STEP 23 Show That The Dogs Will Eat the Dog Food -- STEP 24 Develop a Product Plan.

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