Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin mediación
- volumen
- 9781118692288
- HD62.5 A935 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HD62.5 A935 2013 (Browse shelf(Opens below)) | Available | 13441 |
Incluye índice.
STEP 1 Market Segmentation -- STEP 2 Select a Beachhead Market -- STEP 3 Build an End User Profile -- STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market -- STEP 5 Profile the Persona for the Beachhead Market -- STEP 6 Full Life Cycle Use Case -- STEP 7 High-Level Product Specification -- STEP 8 Quantify the Value Proposition -- STEP 9 Identify Your Next 10 Customers -- STEP 10 Define Your Core -- STEP 11 Chart Your Competitive Position -- STEP 12 Determine the Customers Decision-Making Unit (DMU).
STEP 13 Map the Process to Acquire a Paying Customer -- STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets -- STEP 15 Design a Business Model -- STEP 16 Set Your Pricing Framework -- STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer -- STEP 18 Map the Sales Process to Acquire a Customer -- STEP 19 Calculate the Cost of Customer Acquisition (COCA) -- STEP 20 Identify Key Assumptions -- STEP 21 Test Key Assumptions -- STEP 22 Define the Minimum Viable Business Product (MVBP) -- STEP 23 Show That The Dogs Will Eat the Dog Food -- STEP 24 Develop a Product Plan.
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