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The objects of affection : semiotics and consumer culture /
Material type:
TextLanguage: English Series: Semiotics and popular culturePublisher: New York : Palgrave Macmillan, [2010]Description: xiii, 198 páginas : ilustraciones ; 23 cmContent type: - texto
- sin mediación
- volumen
- 9780230103726
- P99.4.S62 B47 2010
Contents:
I. Semiotic theory -- 1. The science of signs -- 2. Consumer cultures -- 3. Marketing theory and semiotics -- II. Semiotic applications -- 4. Brands and identity: We are our brands -- 5. The objects of our affection -- 6. Learning Games and activities -- 7. Coda.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | P99.4.S62 B47 2010 (Browse shelf(Opens below)) | Available | 11871 | |
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Libros
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Mediateca | Bibliográfica | P99.4.S62 B47 2010 (Browse shelf(Opens below)) | Available | 11869 | |
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Libros
|
Mediateca | Bibliográfica | P99.4.S62 B47 2010 (Browse shelf(Opens below)) | Available | 11870 |
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| P99 H275 2012 This means this, this means that : a user's guide to semiotics / | P99 H275 2012 This means this, this means that : a user's guide to semiotics / | P99 P5213 2007 Pictogram and icon graphics 2 / | P99.4.S62 B47 2010 The objects of affection : semiotics and consumer culture / | P99.4.S62 B47 2010 The objects of affection : semiotics and consumer culture / | PA3855 E8 2002 Ej. 2 Fábulas / | PA3855 E8 2002 Ej. 3 Fábulas / |
Incluye referencias bibliográficas e índice.
I. Semiotic theory -- 1. The science of signs -- 2. Consumer cultures -- 3. Marketing theory and semiotics -- II. Semiotic applications -- 4. Brands and identity: We are our brands -- 5. The objects of our affection -- 6. Learning Games and activities -- 7. Coda.
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