Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman
Material type: TextLanguage: English Publisher: Cincinnati, Ohio : How Books, [2013]Edition: Firts editionDescription: 199 páginas : ilustraciones, fotografías ; 21 cmContent type:- texto
- sin mediación
- volumen
- 9781440331435
- HF5415.1255 L47 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libros | Mediateca | Bibliográfica | HF5415.1255 L47 2013 (Browse shelf(Opens below)) | Available | 11826 | |
Libros | Mediateca | Bibliográfica | HF5415.1255 L47 2013 (Browse shelf(Opens below)) | Available | 11827 |
Browsing Mediateca shelves, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
HF5415.1255 H435 2010 Ej. 1 What is branding? / | HF5415.1255 I8618 2010 Ej. 1 Hombre de marca : marketing para el mercado masculino / | HF5415.1255 L44 2015 The strategy of global branding and brand equity / | HF5415.1255 L47 2013 Building better brands : a comprehensive guide to brand strategy and identity development / | HF5415.1255 L47 2013 Building better brands : a comprehensive guide to brand strategy and identity development / | HF5415.1255 M55 2012 Ej.1 Brand bible : the complete guide to building, designing, and sustaining brands / | HF5415.1255 O83 2012 Genoma de marca / |
Incluye índice.
Introduction -- Building better brands? -- Building better brands that... -- Elements Building better brands -- Champions -- Carol Gee -- Carmenchu Mendiola Fernández -- Van Perry -- Discovery -- Discovery work plan -- Character -- start wich character? -- What's in Character? -- Character workshop -- Arena -- A simple question -- Don't use your imagination -- Focused versus expansive -- Arena workshop-- Positioning -- Brand positioning -- Brand territory- a simple framework -- Positioning atributes -- Positioning workshop -- Experience -- Experience is undeniable -- (re)Model the experience --Experience workshop -- Identity -- What is brand identity? -- Brand architecture -- Look and feel -- Names -- Logos -- Identity work plan -- Hepl! -- Afterword.
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