Strategic integrated marketing communications / Larry Percy
Material type: TextLanguage: English Publisher: London : New York : Routledge, 2014Edition: Second EditionDescription: 320 páginas : ilustraciones ; 24 cmContent type:- texto
- sin mediación
- volumen
- 9780415822091
- HF5415.123 P47 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libros | Mediateca | Bibliográfica | HF5415.123 P47 2014 (Browse shelf(Opens below)) | Available | 11822 | |
Libros | Mediateca | Bibliográfica | HF5415.123 P47 2014 (Browse shelf(Opens below)) | Available | 11823 |
Browsing Mediateca shelves, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
HF5415.123 C5618 2010 Publicidad, promoción y comunicación integral en marketing / | HF5415.123 C5618 2010 Publicidad, promoción y comunicación integral en marketing / | HF5415.123 P47 2014 Strategic integrated marketing communications / | HF5415.123 P47 2014 Strategic integrated marketing communications / | HF5415.1255 H435 2010 Ej. 2 What is branding? / | HF5415.1255 I8618 2010 Ej. 2 Hombre de marca : marketing para el mercado masculino / | HF5415.1255 L44 2015 The strategy of global branding and brand equity / |
Incluye referencias bibliográficas e índice.
I. Introduction to IMC -- 1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- II. Components of IMC -- 4. Traditional advertising -- 5. Traditional promotion -- 6. Non-traditional media -- III. IMC messages -- 7. Message processing -- 8. Message development -- 9. Creative execution -- IV. The IMC plan -- 10. Planning considerations -- 11. The IMC planning process -- 12. Finalizing and implementing the IMC plan.
There are no comments on this title.