Strategic integrated marketing communications / Larry Percy
Material type:
TextLanguage: English Publisher: London : New York : Routledge, 2014Edition: Second EditionDescription: 320 páginas : ilustraciones ; 24 cmContent type: - texto
- sin mediación
- volumen
- 9780415822091
- HF5415.123 P47 2014
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Mediateca | Bibliográfica | HF5415.123 P47 2014 (Browse shelf(Opens below)) | Available | 11824 | |
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Mediateca | Bibliográfica | HF5415.123 P47 2014 (Browse shelf(Opens below)) | Available | 11822 | |
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Libros
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Mediateca | Bibliográfica | HF5415.123 P47 2014 (Browse shelf(Opens below)) | Available | 11823 |
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| HF5415.122 P477 2004 Ej. 1 Marketing social : teoría y práctica / | HF5415.122 R62 2015 Etnografía aplicada a la investigación comercial y al marketing / | HF5415.123 C5618 2010 Publicidad, promoción y comunicación integral en marketing / | HF5415.123 P47 2014 Strategic integrated marketing communications / | HF5415.123 S54 2007 Ej. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.1255 A33 2008 Ej. 1 BrandDigital : simple ways top brands succeed in the digital world / | HF5415.1255 B3818 2013 El significado de la marca : cómo y por qué ponemos sentido a productos y servicios / |
Incluye referencias bibliográficas e índice.
I. Introduction to IMC -- 1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- II. Components of IMC -- 4. Traditional advertising -- 5. Traditional promotion -- 6. Non-traditional media -- III. IMC messages -- 7. Message processing -- 8. Message development -- 9. Creative execution -- IV. The IMC plan -- 10. Planning considerations -- 11. The IMC planning process -- 12. Finalizing and implementing the IMC plan.
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