Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

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TextLanguage: English Series: Publisher: Suiza : AVA Academia, [2011]Description: 207 páginas : ilustracionea (algunas a color); 30 cmContent type:

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Contents:

1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.

List(s) this item appears in: Comunicación visual

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Libros	Mediateca	Bibliográfica	TS195.4 A537 2011 (Browse shelf(Opens below))	Available		11367
Libros	Mediateca	Bibliográfica	TS195.4 A537 2011 (Browse shelf(Opens below))	Available		11368

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Previous	TS195 M47 2015 Homoindicadores /	TS195.4 A15 2008 Ej. 1 1000 package designs : a comprehensive guide to packing it in /	TS195.4 A537 2011 Packaging the brand : the relationship between packaging design and brand identity /	TS195.4 A537 2011 Packaging the brand : the relationship between packaging design and brand identity /	TS195.4 B684 2014 Box it up : graphic express /	TS195.4 B694 2009 Ej. 1 Boxed and labelled : new approaches to packaging design /	TS195.4 C55 1992 The best in specialist packaging design /	Next

1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.

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