How to kill an unicorn : how the world's hottest innovation factory builds bold ideas that mae it to market / Mark Payne
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780804138734
- HD53 P39 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HD53 P39 2014 (Browse shelf(Opens below)) | Available | 11088 |
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Incluye índice.
Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The f-word -- Making it work -- Monday morning.
Educación, tecnología, creatividad.
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