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How to kill an unicorn : how the world's hottest innovation factory builds bold ideas that mae it to market / Mark Payne

By: Material type: TextTextLanguage: English Publisher: New TYork, N. Y. : Crown Business, 2014Description: 289 p. : il. col. ; 24 cmISBN:
  • 9780804138734
Subject(s): LOC classification:
  • HD53 P39 2014
Contents:
Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The f-word -- Making it work -- Monday morning.
List(s) this item appears in: Economía y Educación Creativa
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Incluye índice.

Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The f-word -- Making it work -- Monday morning.

Educación, tecnología, creatividad.

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