Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed byt Trish Papadakos
Material type:
TextLanguage: English Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: c2014. Description: xxv, 290 páginas : ilustraciones, 24 cmContent type: - texto
- sin mediación
- volumen
- 9781118968055
- HF5415.5 O87 2014
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Mediateca | Bibliográfica | HF5415.5 O87 2014 Ej.2 (Browse shelf(Opens below)) | Available | 10973 | |
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Libros
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Mediateca | Bibliográfica | HF5415.5 O87 2014 Ej. 1 (Browse shelf(Opens below)) | Available | 10972 |
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| HF5415.32 S3518 2010 Comportamiento del consumidor / | HF5415.32 S6518 2008 Ej. 2 Comportamiento del consumidor / | HF5415.5 J34 2007 Ej. 2 Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / | HF5415.5 O87 2014 Ej.2 Value proposition design : how to create products and services customers want / | HF5415.5 T65 2011 This is service design thinking : basics, tools, cases / | HF5415.5 T65 2011 This is service design thinking : basics, tools, cases / | HF5416 S7418 2004 Ej. 2 Fundamentos de marketing / |
Strategyzer series. Sequel to Business model generation.
Incluye bibliografía e índice.
1. Canvas -- Customer profile -- Value map -- Fit -- 2. Design -- Prototyping possibilities -- Starting points -- Understanding customers -- Making choices -- Finding the right business model -- Designing in established organizations -- 3. Test. -- What to test -- Testing step-by-step -- Experiment library -- Bringing it all together -- 4. Evolve -- Create alignment -- Measure & monitor -- Improve relentlessly -- Reinvent yourself constantly -- Taobao: reinventing (e)-commerce.
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