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Observing the user experience : a practitioner's guide to user research / Elizabeth Goodman, Mikey Kuniavsky, Andrea Moed.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Waltham, MA : Morgan Kaufmann, [2012]Copyright date: c2012. Edition: Second editionDescription: xiii, 585 páginas : ilustraciones, 24 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9780123848697
Subject(s): LOC classification:
  • QA76.9.H85 K86 2012
Contents:
Why research is good and how it fits into product development -- Introduction -- Do a usability test now! -- Balancing needs through interative development -- User experience research techniques -- Research planning -- Competitive research -- Universal tools: recruiting and interviewing -- Focus groups -- More than words: object-based techniques -- Field visits: learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work: published information and consultants -- Analyzing qualitative data -- Automatically gatheres information: usage data and costumer feedback -- Communicating results -- Research into action: representing insights as deliverables -- Reports, presentations and workshops -- Creating a user-centered corporate culture.
List(s) this item appears in: UX, experiencias y memorias
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Incluye bibliografía e índice.

Why research is good and how it fits into product development -- Introduction -- Do a usability test now! -- Balancing needs through interative development -- User experience research techniques -- Research planning -- Competitive research -- Universal tools: recruiting and interviewing -- Focus groups -- More than words: object-based techniques -- Field visits: learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work: published information and consultants -- Analyzing qualitative data -- Automatically gatheres information: usage data and costumer feedback -- Communicating results -- Research into action: representing insights as deliverables -- Reports, presentations and workshops -- Creating a user-centered corporate culture.

Maestría en negocios

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