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Stoking your innovation bonfire / Braden Kelley.

By: Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : John Wiley & Sons, [2010]Copyright date: c2010 Description: xviii, 188 págians : ilustraciones, 24 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9780470621677
Subject(s): LOC classification:
  • HD53 K453 2010
Contents:
About the companion web site -- Setting the stage -- Blinded by the light : visionblockages overview -- Peering in the dark : strategy blockages -- Setting a course blindfolded : goal blockages -- The innovation engine -- What are they really thinking? : insight blockages -- Shining a light on the customer problem : idea generation blockages -- Picking a winner without looking : idea evaluation blockages -- Going to market blind : idea commercialization blockages -- The organization -- Have you had an innovation lobotomy? : organizational psychology blockages -- Do your policies and processes keep people in the dark? : information and structural blockages -- Keeping the lights on : sustainability blockages -- Epilogue -- Appendix A. costumer exploration -- Appendix B. Visual frameworks for guidingyour innovation efforts -- Appendix C. The innovation baker's dozen.
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Incluye bibliografía e índice.

About the companion web site -- Setting the stage -- Blinded by the light : visionblockages overview -- Peering in the dark : strategy blockages -- Setting a course blindfolded : goal blockages -- The innovation engine -- What are they really thinking? : insight blockages -- Shining a light on the customer problem : idea generation blockages -- Picking a winner without looking : idea evaluation blockages -- Going to market blind : idea commercialization blockages -- The organization -- Have you had an innovation lobotomy? : organizational psychology blockages -- Do your policies and processes keep people in the dark? : information and structural blockages -- Keeping the lights on : sustainability blockages -- Epilogue -- Appendix A. costumer exploration -- Appendix B. Visual frameworks for guidingyour innovation efforts -- Appendix C. The innovation baker's dozen.

Maestría en negocios

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