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Predictably irrational : The hidden forces that shape our decisions / Dan Ariely.

By: Material type: TextTextLanguage: English Publisher: New York : Harper Perennial, 2010Edition: Edición revisada y expandidaDescription: 349 páginas ; 21 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9780061353246
Subject(s): LOC classification:
  • BF448 A75 2010
Contents:
Introduction -- The truth about relativity -- The fallacy of supply and demand - The cost of zero cost --The cost of social norms -- The power of a free coockie -- The influence of arousal -- The problem of procrastination and self-control -- The high price of ownership -- Keeping doors open -- The effect of expectations -- The power of price -- The cycle of distrust -- The context of our character, part 1 -- The context of our character, part 2 -- Beer and free lunchs -- List of collaborators.
List(s) this item appears in: Arte contemporáneo, Mercado y Negocios
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Libros Libros Mediateca Bibliográfica BF448A75 2010 Ej.2 (Browse shelf(Opens below)) Available 10962
Libros Libros Mediateca Bibliográfica BF448A75 2010 Ej. 1 (Browse shelf(Opens below)) Available 10963

Introduction -- The truth about relativity -- The fallacy of supply and demand - The cost of zero cost --The cost of social norms -- The power of a free coockie -- The influence of arousal -- The problem of procrastination and self-control -- The high price of ownership -- Keeping doors open -- The effect of expectations -- The power of price -- The cycle of distrust -- The context of our character, part 1 -- The context of our character, part 2 -- Beer and free lunchs -- List of collaborators.

Maestría en negocios.

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