Predictably irrational : The hidden forces that shape our decisions / Dan Ariely.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin mediación
- volumen
- 9780061353246
- BF448 A75 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | BF448A75 2010 Ej.2 (Browse shelf(Opens below)) | Available | 10962 | |
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Mediateca | Bibliográfica | BF448A75 2010 Ej. 1 (Browse shelf(Opens below)) | Available | 10963 |
Introduction -- The truth about relativity -- The fallacy of supply and demand - The cost of zero cost --The cost of social norms -- The power of a free coockie -- The influence of arousal -- The problem of procrastination and self-control -- The high price of ownership -- Keeping doors open -- The effect of expectations -- The power of price -- The cycle of distrust -- The context of our character, part 1 -- The context of our character, part 2 -- Beer and free lunchs -- List of collaborators.
Maestría en negocios.
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