Multimodality : a social semiotic approach to contemporary communication / Gunther Kress.
Material type:
TextLanguage: English Publisher: London ; New York : Routledge, 2010Description: xvi, 212 p. : il., algunas col. ; 24 cmISBN: - 9780415320610
- P99 K684 2010
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Mediateca | Bibliográfica | P99 K684 2010 (Browse shelf(Opens below)) | Available | 10352 |
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| P99 E36 2005 Ej.1 Tratado de semiótica general / | P99 F33 1995 Ej. 1 Tácticas de los signos : ensayos de semiótica / | P99 H275 2012 This means this, this means that : a user's guide to semiotics / | P99 K684 2010 Multimodality : a social semiotic approach to contemporary communication / | P99 L46 1993 Semiótica de la comunicación gráfica / | P99 L686 1996 Ej. 1 La semiosfera I : semiótica de la cultura y del texto / | P99 O55 2006 Ej. 1 1000 icons, symbols + pictograms : visual communications for every language : 1,000 works / |
Incluye bibliografía e índice, p. 198-212
Where meaning is the issue -- The social environment of contemporary communication -- Communication: shaping the domain of meaning -- A social semiotic theory of multimodality -- Mode -- Meaning as resource: 'naming' in a multimodal social semiotic theory -- Design and arrangements: making meaning material -- Applying the theory: learning and evaluation, identity and knowledge -- The social semiotics of convergent mobile devices: new forms of composition and the transformation of habitus.
Maestría en Estudios del diseño
Diseño social
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