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Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee.

Contributor(s): Material type: TextTextLanguage: English Series: Frontiers of culture and psychologyPublisher: New York : Oxford University Press, 2015Description: 360 p. ; 25 cmISBN:
  • 9780199388516
Subject(s): LOC classification:
  • HF5415.32 H25 2015
Contents:
History of culture and consumer behavior and future research directions -- Part I. Worldview, knowledge structure, and emotion : Cultural worldview and cognition -- Cultural differences in procedural knowledge and their impact on consumer behavior -- Consumer behavior, culture, and emotion -- Categories of cultural variations -- Part II. Attitudes, persuasion, and response biases : Culture and persuasion -- The effects of self-construal fit on motivation, attitudes, and charitable giving -- Response biases in cross-cultural measurement -- Part III. Branding and brand relationships : Culture, emotions, and nation equity -- Globalization and exclusionary responses to foreign brands -- Culture and branding -- Culture and brand relationships -- Culture and brand iconicity -- Part IV. Culture and consumption : Culture and materialism -- Culture, self-regulation, and impulsive consumption.
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Item type Current library Collection Call number Status Date due Barcode
Libros Libros Mediateca Bibliográfica HF5415.32 H25 2015 (Browse shelf(Opens below)) Available 10286

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History of culture and consumer behavior and future research directions -- Part I. Worldview, knowledge structure, and emotion : Cultural worldview and cognition -- Cultural differences in procedural knowledge and their impact on consumer behavior -- Consumer behavior, culture, and emotion -- Categories of cultural variations -- Part II. Attitudes, persuasion, and response biases : Culture and persuasion -- The effects of self-construal fit on motivation, attitudes, and charitable giving -- Response biases in cross-cultural measurement -- Part III. Branding and brand relationships : Culture, emotions, and nation equity -- Globalization and exclusionary responses to foreign brands -- Culture and branding -- Culture and brand relationships -- Culture and brand iconicity -- Part IV. Culture and consumption : Culture and materialism -- Culture, self-regulation, and impulsive consumption.

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