Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780199388516
- HF5415.32 H25 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.32 H25 2015 (Browse shelf(Opens below)) | Available | 10286 |
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HF5415.32 D57 2014 Diseño centrado en el usuario : métodos e interacciones / | HF5415.32 E28 2013 Consumer behaviour : applications in marketing / | HF5415.32 F73 2002 Ej. 1 Comportamiento ecológico de los consumidores / | HF5415.32 H25 2015 Handbook of culture and consumer behavior / | HF5415.32 H69 2007 Ej. 1 Consumer behavior / | HF5415.32 L55718 2016 Small data : las pequeñas pistas que revelan grandes tendencias / | HF5415.32 R3818 2010 Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / |
Incluye bibliografía e índice.
History of culture and consumer behavior and future research directions -- Part I. Worldview, knowledge structure, and emotion : Cultural worldview and cognition -- Cultural differences in procedural knowledge and their impact on consumer behavior -- Consumer behavior, culture, and emotion -- Categories of cultural variations -- Part II. Attitudes, persuasion, and response biases : Culture and persuasion -- The effects of self-construal fit on motivation, attitudes, and charitable giving -- Response biases in cross-cultural measurement -- Part III. Branding and brand relationships : Culture, emotions, and nation equity -- Globalization and exclusionary responses to foreign brands -- Culture and branding -- Culture and brand relationships -- Culture and brand iconicity -- Part IV. Culture and consumption : Culture and materialism -- Culture, self-regulation, and impulsive consumption.
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