The routledge companion to consumer behavior analysis / edited by Gordon R. Foxall
Material type: TextLanguage: English Series: Routledge companions in business, management and accountingPublisher: Londres : New York : Routledge, Taylor & Francis Group, 2016Edition: 1a edDescription: xxiii, 443 p. : il., diagramas, gráficas, tablas ; 25 cmISBN:- 9780415729925
- HF5415.32 R68 2016
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Incluye bibliografía e índice.
Introduction --Consumer Behavior Analysis Comes of Age -- Behavioral Economics Meets Marketing Science -- Experimental Analysis of Consumer Choice -- Behavior Analysis of In-Store Consumer Behavior -- Behavior Analysis of On-Line Consumer Behavior -- Equivalence Classes and Preferences in Consumer Choice -- Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace -- Consumer Store Choice: a matching analysis -- Dimensions of Demand Elasticity -- The BPM and Essential value -- Triple Jeopardy in Behavioral Perspective -- Consumer Purchase and Brand Performance: The basis of brand market structure -- What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model -- The BPM in a Latin-American Context -- Behavioral Interpretation of Consumer Choice -- Gambling Behavior -- When Loss Rewards: The near-miss effect in slot machine gambling -- A Functional Analysis of Corruption from a Behavioral-Economic Perspective -- From Consumer Response to Corporate Response -- Motivating Operations and Consumer Choice -- Consumers as Inforagers
Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason -- Consumer Behavior Analysis: a view from psychoanalysis -- Ethnographical interpretation of consumer behavior -- Collective intentionality and symbolic reinforcement: The case of thai car-consumer clubs -- Consumer confusion: a BPM perspective -- Consumer heterophenomenology
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