The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet.
Material type:
TextLanguage: English Publisher: Boston, Mass. : Harvard Business School Press, c2007Description: vi, 272 p. : il. byn ; 24 cmISBN: - 9781422101582
- HD30.4 E435 2007
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Mediateca | Bibliográfica | HD30.4 E435 2007 (Browse shelf(Opens below)) | Available | 9813 |
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| HD30.3 B387 2014 Ej. 1 Leadership communication / | HD30.3 C65 2002 Ej. 1 La Comunicación en las organizaciones / | HD30.37 C58 2007 Ej.1 Strategies and tools for corporate blogging / | HD30.4 E435 2007 The case study handbook : how to read, discuss, and write persuasively about cases / | HD30.4 W46 2007 Ej. 1 Developing management skills / | HD31 B7191 1999 Ej. 1 Hablan los gurús : las mejores ideas de los máximos pensadores de la administración / | HD31 C4518 2006 Introducción a la teoría general de la administración / |
5 sample cases included
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1. Persuasion, argument, and the case method -- 2. What is a case? -- Part I Analysis : 3. How to analyze a case -- 4. Case analysis demostration -- 5. Problems -- 6. Decisions -- 7. Evaluations -- Part II Discussion : 8. How to discuss a case -- Part III Writing : 9. How to write a case-based essay -- 10. Problem essays -- 11. Decision Essays -- 12. Evaluation essays -- Part IV Cases for analysis and writing.
Maestría en Estudios de Diseño
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