Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.
Material type: TextLanguage: English Publisher: New York : Allworth Press : Design Management Institute, c2003Description: vi, 281 p. : tablas ; 23 cmISBN:- 9781581152838
- 1581152833
- Design management [Parallel title]
- TS183 B56 2003
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libros | Mediateca | Bibliográfica | TS183 B56 2003 (Browse shelf(Opens below)) | Available | 9811 |
Part I : The fundamentals of design management : 1. The field of design -- 2. The history of design : portraits of entrepreneurs -- 3. Design and business performance -- 4. Design management -- Part II : The value of design : 5. Design and marketing : differentiation through design -- 6. Design and innovation : coordination through design -- 7. Design and strategy : transformation through design -- Part III : Design management in practice : 8. The design firm -- 9. Operational design management -- 10. Functional design management : managing the design department -- 11. Strategic design management.
Maestría en Estudios de Diseño
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