The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
Material type:
TextLanguage: English Publisher: San Francisco, Calif. : Jossey-Bass, c2010Edition: 1st edDescription: xxv, 211 p. : il. ; 22 cmISBN: - 9780470614150
- HF5415.1265 A25 2010
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Mediateca | Bibliográfica | HF5415.1265 A25 2010 (Browse shelf(Opens below)) | Available | 9420 |
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| HF5415.12615 R66 2012 Neuropirámide : base del neuromarketing / | HF5415.12615 W45 2009 Ej. 1 Neuro web design : what makes them click? / | HF5415.1263 B56 2005 Ej. 1 Business marketing / | HF5415.1265 A25 2010 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / | HF5415.1265 B72 2001 Ej. 1 Branding @ the digital age / | HF5415.1265 H47 2017 Marketing digital : mobile marketing, SEO y analítica web / | HF5415.1265 P37 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / |
Incluye índice
The dragonfly body : the system that keeps it airborne -- Focus : how to hatch a goal that will make an impact -- Grab attention : how to stick out in an overcrowded, overmessaged, noisy world -- Engage : how to make people connect with your goal -- Take action : how to empower others, enable them and cultivate a movement -- Onward and upward : You're flying! Now what?
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