A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips.

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TextLanguage: English Publisher: New York : McGraw-Hill, [2012]Description: xii, 272 páginas : ilustraciones ; 20 cmContent type:

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Contents:

Once upon a time... -- What is transmedia, anyway? -- Transmedia is more than a marketing gimmick -- Significant prior art to learn from

List(s) this item appears in: Entre medios, explorando las narrativas transmedia

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Libros	Mediateca	Bibliográfica	QA76.76.I59 P496 2012 (Browse shelf(Opens below))	Available	11358
Libros	Mediateca	Bibliográfica	QA76.76.I59 P496 2012 (Browse shelf(Opens below))	Available	11246
Libros	Mediateca	Bibliográfica	QA76.76.I59 P496 2012 (Browse shelf(Opens below))	Available	11247
Libros	Mediateca	Bibliográfica	QA76.76.I59 P496 2012 (Browse shelf(Opens below))	Available	9354
Libros	Mediateca	Bibliográfica	QA76.76.I59 P496 2012 (Browse shelf(Opens below))	Available	9353

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