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The upside of irrationality : the unexpected benefits of defying logic / Dan Ariely.

By: Material type: TextTextLanguage: English Publisher: New York : Harper Perennial, 2011Edition: 1st editionDescription: x, 334, 16 p. : il. ; 24 cmISBN:
  • 9780061995040
Subject(s): LOC classification:
  • BC177 A77 2011
Contents:
The unexpected ways we defy logic at work. Paying more for less : why big bonuses don't always work -- The meaning of labor : what legos can teach us about the joy of work -- The IKEA effect : why we overvalue what we make -- The not-invented-here bias : why "My" ideas are better than "Yours" -- The case for revenge : what makes us seek justice? -- The unexpected ways we defy logic at home -- On adaption : why we get used to things (but not all things, and not always) -- Hot or not? Adaption, assortative mating, and the beauty market -- When a market fails : an example from online dating -- On empathy and emotion : why we respond to one person who needs help but not to many -- The long-term effects of short-term emotions : why we shouldn't act on our negative feelings -- Lessons from our irrationalities : why we need to test everything.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Libros Libros Mediateca Bibliográfica BC177 A77 2011 (Browse shelf(Opens below)) Available 9397
Libros Libros Mediateca Bibliográfica BC177 A77 2011 (Browse shelf(Opens below)) Available 9396

Incluye índice

The unexpected ways we defy logic at work. Paying more for less : why big bonuses don't always work -- The meaning of labor : what legos can teach us about the joy of work -- The IKEA effect : why we overvalue what we make -- The not-invented-here bias : why "My" ideas are better than "Yours" -- The case for revenge : what makes us seek justice? -- The unexpected ways we defy logic at home -- On adaption : why we get used to things (but not all things, and not always) -- Hot or not? Adaption, assortative mating, and the beauty market -- When a market fails : an example from online dating -- On empathy and emotion : why we respond to one person who needs help but not to many -- The long-term effects of short-term emotions : why we shouldn't act on our negative feelings -- Lessons from our irrationalities : why we need to test everything.

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