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Coolfarming : turn your great idea into the next big thing / Peter Gloor.

By: Material type: TextTextLanguage: English Publisher: New York : American Management Association, c2011Description: x, 226 p. : il. ; 24 cmISBN:
  • 0814413862
  • 9780814413869
Subject(s): LOC classification:
  • HD53 G548 2011
Contents:
How do you turn a cool idea into a trend? -- Swarm creativity : the force that fuels coolfarming -- Creators : building the vision -- COINS : building the product -- CLNS : teaching and preaching the gospel -- CIN : building the buzz -- Coolhunting : find the trends through the trendsetters -- What motivates coolfarmers?.
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How do you turn a cool idea into a trend? -- Swarm creativity : the force that fuels coolfarming -- Creators : building the vision -- COINS : building the product -- CLNS : teaching and preaching the gospel -- CIN : building the buzz -- Coolhunting : find the trends through the trendsetters -- What motivates coolfarmers?.

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