Diffusion of innovations / Everett M. Rogers
Material type:
TextLanguage: English Publisher: New York : Free Press, 2003Edition: 5a edDescription: 551 p. : il. ; 24 cmISBN: - 9780743222099
- 0743222091
- HM101 R64 2003
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Mediateca | Bibliográfica | HM101 R64 2003 (Browse shelf(Opens below)) | Available | 9334 | |
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Libros
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Mediateca | Bibliográfica | HM101 R64 2003 (Browse shelf(Opens below)) | Available | 9333 |
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| HM101 M3418 1987 Ej. 1 El Hombre unidimensional : ensayo sobre la ideología de la sociedad industrial avanzada / | HM101 M3718 2011 Cultura Mainstream : cómo nacen los fenómenos de masas / | HM101 Q8418 1998 Ej. 1 Una cuestión de disciplina : pedagogía y poder en los estudios culturales / | HM101 R64 2003 Diffusion of innovations / | HM101 R8 2000 Ej. 1 Cultura, ¿para qué? : un examen comparado / | HM101 S257 2010 Introducing cultural studies : a graphic guide / | HM101 S28 2006 Cultural theory : from armchair critic to star performer / |
Incluye bibliografía e índice
Elements of diffusion.-- A history of diffusion research.-- Contributions and criticisms of diffusion research.-- The generation of innovations.-- The innovation-decision process.-- Atributes of innovations and their rate of adoption.-- Innovationess and adopter categories.-- Diffusion networks.-- The change agent.-- Innovation in organizations.-- Consequences of innovations.--
Especialidad en Mercadotecnia de Moda
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