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The reciprocity advantage : a new way to partner for innovation and growth / Bob Johansen and Karl Ronn.

By: Contributor(s): Material type: TextTextLanguage: English Series: A BK business bookPublisher: San Francisco, Calif. : Berrett-Koehler Publishers, c2014Description: xi, 197 p. : 24 cmISBN:
  • 9781626561069
Subject(s): LOC classification:
  • HM1111 J64 2014
Contents:
Part one. Reciprocity on a massive scale : 1. Reciprocity right-of-way -- 2. Parnering to do what you can't do alone -- 3. Experimenting to learn : how to make money in new ways -- 4. Amplifying to create scale -- Part two. Futureforces that will demand reciprocity : 5. How the digital natives will disrupt rights-of-way -- 6. How socialstructing will disrupt partnering -- 7. How gameful engagement will disrupt experimenting to learn -- How cloud-served supercomputing will disrupt the practice of scaling -- Part three. How to develop your own reciprocity advantage : 9. How to uncover your right-of-way -- 10. How to find the best partners for you -- 11. How to learn by experimenting with many open iterations -- 12. How to scale your reciprocity advantage -- 13. When the future is reciprocity.
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Part one. Reciprocity on a massive scale : 1. Reciprocity right-of-way -- 2. Parnering to do what you can't do alone -- 3. Experimenting to learn : how to make money in new ways -- 4. Amplifying to create scale -- Part two. Futureforces that will demand reciprocity : 5. How the digital natives will disrupt rights-of-way -- 6. How socialstructing will disrupt partnering -- 7. How gameful engagement will disrupt experimenting to learn -- How cloud-served supercomputing will disrupt the practice of scaling -- Part three. How to develop your own reciprocity advantage : 9. How to uncover your right-of-way -- 10. How to find the best partners for you -- 11. How to learn by experimenting with many open iterations -- 12. How to scale your reciprocity advantage -- 13. When the future is reciprocity.

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