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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type:
TextLanguage: English Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2010Edition: 10a edDescription: xviii, 518 : il. ; 27 cmISBN: - 9780135053010
- HF5415.32 S35 2010
Partial contents:
Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.
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Mediateca | Bibliográfica | HF5415.32 S35 2010 Ej. 2 (Browse shelf(Opens below)) | Available | 6483 | |
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Mediateca | Bibliográfica | HF5415.32 S35 2010 Ej. 1 (Browse shelf(Opens below)) | Available | 6482 |
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| HF5415.32 F73 2002 Ej. 2 Comportamiento ecológico de los consumidores / | HF5415.32 R3818 2010 Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / | HF5415.32 R3818 2010 Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / | HF5415.32 S35 2010 Ej. 2 Consumer behavior / | HF5415.32 S3518 2010 Comportamiento del consumidor / | HF5415.32 S3518 2010 Comportamiento del consumidor / | HF5415.32 S6518 2008 Ej. 2 Comportamiento del consumidor / |
Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.
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