The design of business : why design thinking is the next competitive advantage / Roger Martin.

By:

Martin, Roger L

Material type: Text

TextLanguage: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2009Description: xiii, 191 p. ; 22 cmISBN:

9781422177808

Subject(s):

LOC classification:

HD53 M3644 2009

Contents:

The knowledge funnel -- The reliability bias -- Design thinking -- Transforming the corporation -- The balancing act -- World-class explorers -- Getting personal.

List(s) this item appears in: Economía y Educación Creativa

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Libros	Mediateca	Bibliográfica	HD53 M3644 2009 (Browse shelf(Opens below))		Available	10541
Libros	Mediateca	Bibliográfica	HD53 M3644 2009 (Browse shelf(Opens below))		Available	10540
Libros	Mediateca	Bibliográfica	HD53 M3644 2009 (Browse shelf(Opens below))		Available	5978
Libros	Mediateca	Bibliográfica	HD53 M3644 2009 (Browse shelf(Opens below))	2	Available	12361

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Previous	HD53 K454 2001 The art of innovation : lessons in creativity from IDEO, America's leading design firm /	HD53 M3644 2009 The design of business : why design thinking is the next competitive advantage /	HD53 M3644 2009 The design of business : why design thinking is the next competitive advantage /	HD53 M3644 2009 The design of business : why design thinking is the next competitive advantage /	HD53 M665 2013 Design thinking for strategic innovation : what they can't teach you at business or design school /	HD53 M665 2013 Design thinking for strategic innovation : what they can't teach you at business or design school /	HD53 M79 2013 Ej. 2 Adiós a los mitos de la innovación : una guía práctica para innovar en América Latina /	Next

Incluye bibliografía e índice, p. 183-190.

The knowledge funnel -- The reliability bias -- Design thinking -- Transforming the corporation -- The balancing act -- World-class explorers -- Getting personal.

Maestría en negocios

Licenciatura en Diseño Textil y Moda

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