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BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick
Material type:
TextLanguage: English Language: Spanish Publisher: New York : Palgrave Macmillan, 2008Description: xiv. 274 p. : il. byn ; 25 cmISBN: - 978-0-230-60604-3
- Brand Digital
- HF5415.1255 A33 2008
Partial contents:
Contenido: I. The truths of branding magnified -- II. Building brands in a digital world.
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Mediateca | Bibliográfica | HF5415.1255 A33 2008 Ej. 1 (Browse shelf(Opens below)) | Available | 5725 |
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| HF5415.123 C5618 2010 Publicidad, promoción y comunicación integral en marketing / | HF5415.123 P47 2014 Strategic integrated marketing communications / | HF5415.123 S54 2007 Ej. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.1255 A33 2008 Ej. 1 BrandDigital : simple ways top brands succeed in the digital world / | HF5415.1255 B3818 2013 El significado de la marca : cómo y por qué ponemos sentido a productos y servicios / | HF5415.1255 G45 2014 Branding : esencia del marketing moderno / | HF5415.1255 G49 2005 Ej. 1 Bread & Butter Barcelona : tradeshow for selected brands summer 2005 08. 10 july / |
Contenido: I. The truths of branding magnified -- II. Building brands in a digital world.
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