Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.
Material type:
TextLanguage: English Publisher: New York : Free Press, 1999Description: xix, 280 páginas : ilustraciones ; 24 cmContent type: - texto
- sin mediación
- volumen
- 9780684854236
- HF5415.13 S343 1999
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Libros
|
Mediateca Reference | Bibliográfica | HF5415.13 S343 1999 Ej.1 VITRINA (Browse shelf(Opens below)) | Ej.1 | Available | VITRINA | 5426 |
Browsing Mediateca shelves, Shelving location: Reference, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
No cover image available |
|
|
||
| HF5415.1 K6918 2001 Ej. 1 VITRINA Dirección de marketing : la edición del milenio / | HF5415.122 L6818 2009 Ej. 1 VITRINA Marketing de servicios : personal, tecnología y estrategia / | HF5415.1255 B3818 2013 Ej.2 VITRINA El significado de la marca : cómo y por qué ponemos sentido a productos y servicios / | HF5415.13 S343 1999 Ej.1 VITRINA Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / | HF5415.32 A56 2010 Ej.1 VITRINA Comportamiento del consumidor : decisiones y estrategia de marketing / | HM221 C218 1996 V. 2 Ej. 2 La era de la información : economía, sociedad y cultura / | HM221 C218 1996 V. 1 Ej. 1 VITRINA La era de la información : economía, sociedad y cultura / |
Incluye bibliografía e índice.
Solo para consulta interna
Part One: The experiential marketing revolution : 1. From features and benefits to customer experiences ; 2. The breadth and scope of experiential marketing ; 3. A framework for managing customer experiences -- Part Two: Types of experiences : 4. SENSE ; 5. FEEL -- 6. THINK -- 7. ACT -- 8. RELATE -- Part Three: Structural, strategic, and organizational issues : 9. Experiential hybrids and holistic experiences ; 10. Strategic issues of experiential marketing ; 11. Building the experience-oriented organization.
There are no comments on this title.