Comportamiento del consumidor / Michael R. Solomon ; traducción de Leticia Esther Pineda Ayala.
Material type:
TextLanguage: esp Language: Spanish Publisher: México: Pearson Education, 2008Edition: 7a edDescription: ix, 654 p. : il. ; 27 cmISBN: - 10: 970-26-1086-9
- 13: 978-970-26-1086-1
- HF5415.32 S6518 2008
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Mediateca | Bibliográfica | HF5415.32 S6518 2008 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3879 | |
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Mediateca | Bibliográfica | HF5415.32 S6518 2008 Ej. 2 (Browse shelf(Opens below)) | 2;Ej. 1 | Available | 3880 |
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| HF5415.32 S35 2010 Ej. 2 Consumer behavior / | HF5415.32 S3518 2010 Comportamiento del consumidor / | HF5415.32 S3518 2010 Comportamiento del consumidor / | HF5415.32 S6518 2008 Ej. 2 Comportamiento del consumidor / | HF5415.5 J34 2007 Ej. 2 Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / | HF5415.5 O87 2014 Ej.2 Value proposition design : how to create products and services customers want / | HF5415.5 T65 2011 This is service design thinking : basics, tools, cases / |
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