Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción de Rosa María Rosas Sánchez.
Material type: TextLanguage: esp Language: Spanish Publisher: México : McGraw-Hill, 2001Edition: 13a edDescription: xxiv, 797, 12, 19 p. : il., diagrs., gráficas, tablas ; 28 cm. + 1 CD-ROM (4 3/4 plg.)ISBN:- 970-10-2908-9
- HF5415.13 M337 2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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CD ROM | Mediateca | Material electrónico | RE/HF5415.13 M337 2001 Ej. 2 (Browse shelf(Opens below)) | Available | RE0116 | ||
CD ROM | Mediateca | Material electrónico | RE/HF5415.13 M337 2001 Ej. 1 (Browse shelf(Opens below)) | Available | RE0115 | ||
Libros | Mediateca | Bibliográfica | HF5415.13 M337 2001 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3562 | |
Libros | Mediateca | Bibliográfica | HF5415.13 M337 2001 Ej. 2 (Browse shelf(Opens below)) | Ej. 2 | Available | 3563 |
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RE/HD69.P75 G721 2009 Ej. 1 Administración de proyectos / | RE/HD69.T54 H396 2001 Ej. 1 Time management / | RE/HF5415.13 D846 2005 Ej. 1 Principles of advertising & IMC / | RE/HF5415.13 M337 2001 Ej. 1 Marketing : un enfoque global / | RE/HF5415.13 M358 2005 Ej. 1 Marketing estratégico / | RE/HF5415.2 C635 2006 Ej. 1 Marketing research / | RE/HF5416 S7418 2004 Ej. 1 Fundamentos de marketing / |
Traducción de: Basic marketing: a global-managerial approach.
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