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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Contributor(s): Material type: TextTextLanguage: Spanish Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007Edition: 9a edDescription: xix, 561, C-38, G-11, I-22 p. : il. ; 27 cmISBN:
  • 0-13-186960-4
Subject(s): LOC classification:
  • HF5415.32 S35 2007
Partial contents:
Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.
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Item type Current library Collection Call number Status Date due Barcode
Libros Libros Mediateca Bibliográfica HF5415.32 S35 2007 Ej. 1 (Browse shelf(Opens below)) Available 3139

Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.

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