Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type: TextLanguage: Spanish Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007Edition: 9a edDescription: xix, 561, C-38, G-11, I-22 p. : il. ; 27 cmISBN:- 0-13-186960-4
- HF5415.32 S35 2007
Partial contents:
Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.
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HF5415.32 R3818 2010 Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / | HF5415.32 R39 2012 Ej. 1 The trend forecasters handbook / | HF5415.32 R68 2016 The routledge companion to consumer behavior analysis / | HF5415.32 S35 2007 Ej. 1 Consumer behavior / | HF5415.32 S35 2010 Ej. 1 Consumer behavior / | HF5415.32 S3518 1997 Comportamiento del consumidor / | HF5415.32 S3518 2010 Comportamiento del consumidor / |
Contenido: The consumer as an individual -- Consumers in their social and cultural settings -- The consumers decision-Making process.
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