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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextLanguage: Spanish Publisher: Boston : Houghton Mifflin, 2007Edition: 4a edDescription: 1 v. (varias páginas) : il. ; 26 cmISBN: - 0-618-64372-9
- HF5415.32 H69 2007
Partial contents:
Contenido: An introduction to consumer behavior -- The psychological core -- The process of making decisions -- The consumers culture -- Consumer behavior outcomes -- Consumer welfare.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.32 H69 2007 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3124 |
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| HF5415.32 E28 2013 Consumer behaviour : applications in marketing / | HF5415.32 F73 2002 Ej. 1 Comportamiento ecológico de los consumidores / | HF5415.32 H25 2015 Handbook of culture and consumer behavior / | HF5415.32 H69 2007 Ej. 1 Consumer behavior / | HF5415.32 L55718 2016 Small data : las pequeñas pistas que revelan grandes tendencias / | HF5415.32 R3818 2010 Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / | HF5415.32 R39 2012 Ej. 1 The trend forecasters handbook / |
Contenido: An introduction to consumer behavior -- The psychological core -- The process of making decisions -- The consumers culture -- Consumer behavior outcomes -- Consumer welfare.
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