Marketing research / Donald R. Cooper, Pamela S. Schindler.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0-07-283786-1
- HF5415.2 C635 2006
Partial contents:
Contenido: Research in marketing -- The design of marketing research -- The sources and collection of data -- Analysis and presentation of data.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Mediateca | Material electrónico | RE/HF5415.2 C635 2006 Ej. 2 (Browse shelf(Opens below)) | Available | RE0121 | ||
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Mediateca | Material electrónico | RE/HF5415.2 C635 2006 Ej. 1 (Browse shelf(Opens below)) | Available | RE0120 | ||
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Mediateca | Bibliográfica | HF5415.2 C635 2006 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3111 | |
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Mediateca | Bibliográfica | HF5415.2 C635 2006 Ej. 2 (Browse shelf(Opens below)) | Ej. 1 | Available | 3112 |
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HF5415.153 N475 2000 Ej. 1 New product development : strategies for supplier integration / | HF5415.153 S34 2005 Ej. 1 Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / | HF5415.2 B779 2006 Ej. 1 Marketing research / | HF5415.2 C635 2006 Ej. 1 Marketing research / | HF5415.2 F573 Ej. 1 Investigación de mercados : teoría y práctica / | HF5415.2 G35 2008 Ej. 1 Innovación de productos : desarrollo, investigación y estrategias de mercado / | HF5415.2 H35 2009 Ej.1 Marketing research : in a digital information environment / |
Bibliografía : p. 726-749
Contenido: Research in marketing -- The design of marketing research -- The sources and collection of data -- Analysis and presentation of data.
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